These are the codes and conventions of radio adverts that i have found and it is important that i looked at these so i know what will make our radio advertisment successful.
The title of the documentary is usually said along with the scheduling of the documentary.
They always include what channel the documentary will appear on (this is usually said last)
Extracts from the programme are used, usually involving a key element from the documentary, for example we will be using a clip of our guide talking about the ghosts at Tatton Hall.
There is a voice over which intercuts throughout and outlines the narrative, sometimes posting questions to the audience that will be addressed in the documentary. This is used to intrigue the audience into wanting to watch the documentary.
Usually lasts for 30 - 40 seconds.
There is always background music.
The advert is always played on an appropriate radio channel
Editing our radio advert!
These 2 screengrabs just show our small 30 second segment and the premire dashboard showing us messing around with the voice effects and also showing important factors such as the timeline.
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